VOLVO C40 x ELLE x HARPER’S BAZAAR x RED CAMPAIGN
The objective of this campaign was to embed the new C40 Recharge car model and Volvo brand within the new green era of Luxury by driving. It was also to reinforce the association between the style, sophistication, and quality you see from other luxury products and experiences through branded content.
Client: Volvo
Worked at Hearst UK
Team: Editor - Jamie Carson, Project Manager - Lauren Hale, Video Director - Joe Gilbert, Post-Production - Matt Sparkes
Deliverables: 3x carousels and 2x long form co-branded videos for Harper’s Bazaar, ELLE and Red.
CAROUSELS
“The Volvo C40 Recharge Pure Electric Proves Luxury Can Be Sustainable” - animated carousel for Red. Went live as a sponsored post on Facebook and Instagram.
“Why you need the Volvo C40 Recharge Pure Electric in your life” - animated carousel for Esquire. Went live as a sponsored post on Facebook and Instagram.
“The Volvo C40 Recharge Pure Electric: Luxury Meets Sustainability” - animated carousel for Harper’s Bazaar. Went live as a sponsored post on Facebook and Instagram.
LONG FORM CO-BRANDED VIDEOS
Co-branded sponsored video for Harper’s Bazaar. Volvo x Kimaï. I worked on the video graphics of this video.
Co-branded sponsored video for Red. Volvo x Wild By Tart. I worked on the video graphics of this video.