MALFY GIN x ELLE & ESQUIRE CAMPAIGN
The objective of this campaign was to drive reach and awareness and establish Malfy Gin as a super premium authentically Italian lifestyle brand amongst 25-44 through branded content and sponsored ads.
Client: Malfy Gin
Worked at Hearst UK
Team: Editor - Jamie Carson, Project Manager - Dominique Marchi, Video Director - Rosanna Cole, Post-Production - Matt Sparkes
Deliverables: 2x static carousels and 2x long form co-branded videos for ELLE and Esquire.
CAROUSELS
“The taste of summer: Introducing Malfy Gin” - static carousel for ELLE and Esquire. Went live as a sponsored post on Facebook and Instagram.
LONG FORM CO-BRANDED VIDEOS
Co-branded sponsored video for ELLE. Malfy Gin x Rixo. I worked on the video graphics of this video.
Co-branded sponsored video for Esquire. Volvo x Selfridges. I worked on the video graphics of this video.