H&M SS23 x ELLE & ESQUIRE CAMPAIGN
Client: H&M
Worked on at Hearst UK
Team: Editor - Isabella Silvers, Jess Vince, Project Manager - Danielle Falco-Grimshaw, Video Director - Joe Gilbert, Video Editor: Matt Sparkes
Deliverables: 1x Cosmopolitan article with 3x interactive compositions + lead image , 1x Esquire article with 3x static comps + 1 lead , 1x video graphics for a ELLE longform video, 1x ELLE carousel ad.
Our campaign with H&M aimed to build brand awareness and strengthen its position as a value-for-money fashion brand during the high investment period of spring. The key message was that H&M helps customers to be creative and express their evolving style identity. The campaign targeted women, men, and kids/families. The goal is for H&M to be perceived as a leading destination for style, creativity, and culture. The campaign content should increase brand awareness and perception, highlighting the Spring collection and providing links to purchase products.
ELLE Carousel Ad
“Isles of Style - What to wear while you’re in…” - animated carousel for ELLE in partnership with H&M for their SS23 collection. Went live as a sponsored post on Facebook and Instagram.
ELLE Longform Video
I worked alongside the video team and the editor on this video to create engaging yet sleek graphics in line with the ELLE brand guidelines.
Cosmopolitan Interactive Article
I created the lead article composition in line with the content of the article for Cosmopolitan. I also created 3 units of interactive compositions of the 3 different curated H&M spring/summer outfits where you can click on each product with a CTA included. These are situated in the middle of the article.
Esquire Article Comps
I created the lead article composition in line with the content of the article for Esquire. I also created 3 static article compositions of the 3 different curated H&M spring/summer men outfit. These are situated in the middle of the article.