GEMFIELDS x ELLE CAMPAIGN
The goal of this campaign was to to educate consumers on how to buy coloured gemstones; to better inform consumers on responsible sourcing; to demonstrate the desirability and natural beauty of colour gemstones. We did this through engaging and interactive content which the audience would be curious and captivated to - to improve the visibility of colour gemstones to drive desirability and demand.
Client: Gemfields
Worked at Hearst UK
Team: Editor - Julia Martin, Project Manager - Annisha Shah
Deliverables: 1x Interactive Superhero, 1x Instagram filter (AR), 1x interactive composition + lead image for an interactive article for ELLE and Harper’s Bazaar
Interactive Superhero (Rich Media) - storyboard and user journey
INSTAGRAM FILTER (AR)
I directed and edited two demo videos as demo video (see below). I wanted to create a longer and shorter version to A/B test them and see which one had higher engagement.The short version led to the higher dwell time on the AR filter (00:12.19) compared to the long version (00:08.42).
INTERACTIVE CO-BRANDED ARTICLE - INTERACTIVE ARTICLE COMP + LEAD COMP
I created the top article composition in line with the content of the article. I also created an interactive composition of the gem’s timelines which is situated in the middle of the article. Breakdown and explanation of the interactive article composition below.
