VIVIENNE WESTWOOD x SPECSAVERS x ELLE x HARPER’S BAZAAR CAMPAIGN
The objective of this campaign was to showcase the Vivienne Westwood eyewear collection available exclusively at Specsavers. The goal was for the target audience to be aware of the range of the stylish frames available, and for them to click through to see the product range or visit a store to purchase a frame. This was done through dynamic and elevated branded content that ran as sponsored posts on Harper’s Bazaar and ELLE.
Client: Specsavers & Vivienne Westwood
Worked at Hearst UK
Team: Editor - Jamie Carson, Project Manager - Lauren Hale
Deliverables: 2x animated short form videos, 2x carousels for Harper’s Bazaar and ELLE.
“My style ethos: Louisa Hatt” - animated short form video for ELLE using shoot assets. Went live as a sponsored post on Facebook and Instagram.
“Introducing the new Vivienne Westwood at Specsavers collection” - animated carousel for Harper’s Bazaar. Went as a sponsored post on Instagram and Facebook.
“Why we’re obsessed with Vivienne Westwood at Specsavers Collection” - animated short form video for Harper’s Bazaar. Went live as a sponsored post on Facebook and Instagram.
“Which of Specsavers’ Vivienne Westwood Glasses best describe you?” - animated carousel for ELLE. Went as a sponsored post on Instagram and Facebook.