CANADA GOOSE x ELLE GLOBAL CAMPAIGN
Client: Canada Goose
Worked on at Hearst UK
Team: Editors - Lucy Glen, Robyn Munson, Project Managers - Dominique Marchi, Annisha Shah
Deliverables: 4x ELLE animated short form videos, 1x ELLE collection ad, 1x ELLE carousel, 1x ELLE supehero, 1x eventbrite banner, 2x social assets
The Canada Goose x ELLE global partnership campaign aimed to empower women to embrace the great outdoors without sacrificing their sense of style. Targeting female lifestyle curators, a group characterized by their cultural adventurousness and desire for products with compelling narratives, the primary goal was to increase brand awareness and heat among this audience. By showcasing the brand's products in the context of these trendsetters' lifestyles, the campaign aimed to drive positive brand sentiment and attract women who might have previously overlooked Canada Goose as a stylish choice through the different products delivered,
ELLE Animated Short Form Videos
Each animated short form videos had a different focus. The first three each had a focus on the different talents; Sophie Darlington, Sheila Atim, and Kimberly Newell. The last video was a short oversight on all of the talents. Raw footage was provided by the client, I edited all of them.
ELLE Animated Carousel
I created an animated carousel that showcases some campaign imagery as well as some key pieces of the Canada Goose line to be displayed as a partner ad on Facebook and Instagram.
ELLE Collection Ad
I created a collection ad (formerly known as instant storefront) which is a Meta marketing product that can be featured on Facebook and Instagram. I created a main tile which is a short form animated video, which goes along shoppable tiles to incentivize the customer to directly shop the products featured.
Superhero Interactive Banner
I created interactive banners through Celtra, where I added the interactivity. I designed these in line with Canada Goose’s in house brand guidelines in mind. In this case, the spacing and kerning was very important and precise to be kept in line with the brand’s standards. Once the English version was approved, I then syndicated to global markets and escalated a few different versions for different languages. For the superhero product, we design the same creative for different breakpoints (from desktop, to tablet, to mobile).
Event Banners for the Canada Goose x ELLE Event
Promotional digital banners for the Canada Goose event hosted by ELLE. Includes an evenbrite banner, a promotional instagram story, and a promotional in-feed instagram post.